Pages on this level:

Pages above this level:

FOR IMMEDIATE RELEASE

Contact: Richard Steenblik, nowuc3d@mindspring.com; Paula Steenblik, paula@chromatek.com

Chromatek Inc., 1246 Old Alpharetta Road, Alpharetta, Georgia  30005, USA
(770) 772-9852; Fax (770) 663-4726; http://www.chromatek.com
___________________

FIRST THE WEB HAD GRAPHICS, THEN VIDEO - NOW IT HAS HOLOGRAMS

Chromatek Announces the Advent of CyberHolograms^TM

Alpharetta, Georgia (July 17, 1998) - Now the 'space' in 'cyberspace' can be taken quite literally; real holograms can now be seen on the Web.

In a technological breakthrough, Chromatek Inc. announced today that anyone can now create CyberHolograms ^TM - a new kind of hologram that can be posted on the Web, attached to emails, and printed with desktop color printers.  CyberHolograms^TM look like normal graphics or animations to the unaided eye.  They jump into holographic reality when viewed with Chromatek's patented HoloPlay^TM Glasses.

According to Richard Steenblik, President of Chromatek and inventor of the new science of cyberholography, CyberHolograms^TM are ideal for the Web because they don't cost anything to create and don't add any greater load to web sites than normal graphics.  No special software or hardware is required to create them.  Anyone with a computer and access to the Web can learn how to make their own CyberHolograms ^TM from Chromatek's web site, http://www.chromatek.com.

Of course, this web site is thoroughly CyberHolographic^TM , complete with image galleries and order forms for purchasing HoloPlay^TM Glasses.  (Prices start at $6.95 for the Deluxe Internet Kit, which includes one durable plastic-framed pair of HoloPlay ^TM Glasses, two folding cardboard-framed glasses, a sample image and an Image Design Guide.)

"A CyberHologram ^TM is a new kind of hologram that gets around the problems of conventional holograms," Steenblik said.  "Lasers, special film, and expensive equipment are normally required to make a hologram, but making a CyberHologram ^TM is so simple you can actually draw one with crayons.  This is possible because the HoloPlay^TM Glasses contain micro-optics that transform the colors in normal pictures into a real hologram, so the hard part of making a hologram is handled by the sophisticated optics in the glasses."

Conventional holograms, such as those on most credit cards, are different from regular pictures because they contain extremely complex optical patterns which 'encode' information about the depth of the image.  These optical patterns do double duty, since they also encode information about the photographic appearance of the image.  There is no way to display a conventional hologram on a computer screen.

CyberHolograms^TM simplify the problem by using color to encode the depth information directly into the photographic appearance of the image.  Micro-optics in the HoloPlay ^TM Glasses perform the optical function of the CyberHologram^TM, acting as a general purpose hologram that 'reads' the colors in the image and 'plays' them as a holographic image into a person's eyes.

"The coloring required to make an image into a CyberHologram^TM is usually quite natural," asserts Steenblik.  "In fact, HoloPlay ^TM Glasses often make great holograms from images that were never designed to be seen this way, especially animated movies.  Disney's current hit 'Mulan' will take your breath away when you see it through our glasses!  Videos of the last Batman flick, 'Batman and Robin', and Disney's 'Pocahontas' look fantastically holographic, too."

Web surfers will be glad to hear that CyberHolograms^TM are posted on the Web  in normal graphics formats, such as GIF, JPEG, and QuickTime.  Even more remarkable is the fact that CyberHolograms^TM are no larger than normal graphics files and they don't take any extra time to download.

Any drawing or graphic design software can be used to create CyberHolograms^TM - you just apply color according to the principles of Chromatek's Design Guide, available at Chromatek's web site.

CyberHolography^TM is not just for the Web; it can also be used in print, TV, movies, laser shows and even on T-Shirts.  Chromatek has been quietly promoting their glasses in premium and promotions markets and only recently directed their attention to the Web and other computer graphics applications.

Chromatek will be showing their technology at the annual computer graphics show, SIGGRAPH '98, in Orlando, Florida, next week.
___________________

Failed to execute CGI : Win32 Error Code = 3